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Sun Valley had been established as the nation?s first ski resort and premiere year-round destination and the first chairlifts were being installed on Bald Mountain. Friedl Pfeifer, skiing legend and head of Sun Valley?s ski school, insisted the lifts go all the way to the top?something that had never been done before anywhere in the world.
Seven decades later, this go-higher spirit continues to inspire everyone who comes to the Sun Valley/Ketchum area.
World-class restaurants. Eclectic bars. Unique shopping. Renowned festivals. A thriving arts scene. Friendly natives. And unrivaled outdoor activities for every day on the calendar.